🖼️Web3.0 creator economy

Web3 based creator economy platforms like Friend.tech, Farcaster, Drip.haus have seen tremendous increase in their MAUs last year.

The creator economy is vast and ubiquitous, encompassing popular media platforms YouTube, Instagram, and TikTok, as well as social platforms, like Twitter (X) and Facebook, and alternative media models, such as podcasts, live streaming, and subscription models.

Goldman Sachs values the overall creator economy at around $250 billion. Creator economy is growing at a staggering ~23% annually, and its expected to be a > $500 billion sector by 2030.

Web3 empowers creators to monetise their work directly through NFT sales, subscription models, and token rewards from their community. Creators can set their own rules, prices, and terms, reducing reliance on centralised platforms. Collectors get to own their collectibles verified on a decentralised ledger.

The Rise of the Attention Economy and the Need for Creator-Centric Solutions

The digital content landscape has become increasingly competitive, with creators facing significant challenges in securing audience attention, establishing a loyal fanbase, and generating consistent income. This document explores these challenges and introduces Creatow as a solution that empowers creators within the attention economy.

Key Challenges for Creators:

• Audience Discovery: Reaching a relevant target audience amidst the vast amount of online content can be difficult for new creators.

• Early Monetisation: Building a sustainable income stream often requires a large and established fanbase, leaving new creators without early financial support.

• Revenue Sharing with Platforms: Many centralised platforms take a significant portion of creators' earnings, hindering their ability to fully capitalise on their work.

Creatow addresses these challenges head-on, providing a platform specifically designed to empower creators in the attention economy.